Soft Cleansing Milk
Low-foam, ceramide-rich
$24
New · Barrier Serum 02
Skin,
Skin,
but calmer.
Fragrance-free skincare for sensitive, reactive skin. Five ingredients that matter, at doses that actually work.
Fragrance-free✿Dermatologist tested✿Vegan & cruelty-free✿Refillable glass✿pH 5.5✿
✿✿✿✿✿
The short list
Five ingredients.
Five ingredients.
Nothing to hide.
5%
Niacinamide
- What it does
- Found in
Clinical results
Eight weeks,
Eight weeks,
visibly calmer.
In an independent 8-week study of 112 people with sensitive skin, using the Calm Routine twice a day.
- 87%saw less redness
- 91%said skin felt less tight
- 2.4×more hydration at week 8
Week 8
Week 0
⟷
Illustrative visual for a concept brand. Not real clinical imagery.
Routine builder
Two questions.
Two questions.
One routine.
1 My skin is mostly…
2 I'd most like to fix…
Your routine
The Calm Routine
Shop
The essentials.
Barrier Serum 02
Niacinamide 5% + oat
$38
Cloud Moisturiser
Squalane + panthenol
$34
Daily Veil SPF 50
Mineral, no white cast
$30
“First serum in years that didn't make my rosacea flare. My cheeks are actually one colour now.”
“The cleansing milk feels like nothing and leaves my skin soft, not squeaky.”
“I love that there are five ingredients I can pronounce. And the glass refills are a nice touch.”